I want to use my insider advantage to unlock the full potential of your parking asset – here’s how…
My core capabilities
Strategic parking advisory and commercial asset optimisation
Market benchmarking
Rent, impact and opportunity assessments
Revenue and expense forecasting
Contract review, tendering and negotiation
Portfolio analysis and asset performance review
Pricing strategy and business case development
Where I create value
My clients are anyone seeking to make or influence an informed decision on the customer experience and commercial outcomes of parking assets. Landlords, owners, managers, investors, developers, designers and financiers across property, retail, local government, airports, hotels, hospitals, universities, stadiums and other entertainment venues can all benefit from my services and experience.
Jennifer combines deep market insight with innovative thinking to solve parking challenges and unlock new revenue opportunities.
Competitive Tender
What
Plan, manage and evaluate a competitive tender for your lease or management agreement— then support negotiations so tender outcomes carry through to the signed lease and any operator transition.
Why
A well-structured tender is the most reliable way to secure an at-market renewal.
What I give you:
Transparent selection process and audit trail
At-market offers aligned to asset strategy and objectives
Like-for-like evaluation with each offer’s value proposition clearly identified
Decision inputs that enable fully informed selection and negotiation
Commercial terms carried through into the final lease
A practical transition plan if an operator change is required
Suite of Services
-
Specialist Commercial Advice
WHAT Practical, on-call advice to inform your planning and decision-making. Upfront free 30-minute exploratory discussion available. No query is too small.
WHY Car parks are specialised but often managed in a decentralised way. Independent expertise helps you make informed choices, get the best from your operator, and improve returns.
-
Renewal Strategy
WHAT Review performance and rent, then shape a renewal plan aligned to your asset goals and risk appetite.
WHY Early planning clarifies needs and objectives and points to the right approach—competitive tender or direct negotiation.
-
Lease or Management Agreement Review
WHAT Independent review of the key commercial terms in your proposed agreement.
WHY To identify improvements and ensure alignment with your asset goals. Your legal advisers handle the drafting; I provide car park commercial expertise and guide your instructions on the commercials.
-
Direct Negotiation
WHAT Independent, market-based assessment of direct offers with targeted negotiation support.
WHY If you’re satisfied with performance and prefer continuity, a structured direct negotiation can deliver an outcome in line with reasonable market expectations without the cost and time of a full tender. Independent review reduces value leakage by testing whether terms reflect the market, helping you to avoid risk of a ‘roll-over’ on terms that have drifted from market.
-
Performance and Compliance Review
WHAT Periodic review of performance against lease obligations, financial outcomes (including leakage), customer experience, and the product/price proposition relative to competitors.
WHY To confirm compliance, reduce value leakage, and ensure you’re getting full value from your operator—so money isn’t left on the table.
-
Market and Rent Advice
WHAT Assess current and historic performance to provide an evidence-based view of demand and revenue potential, supported by available market benchmarks.
WHY Inform renewal strategy or strengthen your rent negotiations.
-
Due Diligence and Commercial Feasibility Assessments
WHAT Independent assessment of a car park’s commercial viability—covering supply and demand, product mix, pricing (including elasticity), operating model, and revenue/cost projections.
WHY To validate assumptions and estimate value and risk before you buy, sell or build.
-
Portfolio Review
WHAT Market-based review of selected KPIs across your portfolio to highlight strong performers and sites with upside potential, guiding where to focus deeper site-specific analysis and renewal planning.
WHY Taking a portfolio view helps prioritise effort—directing detailed assessment where it’s needed and informing targeted renewal plans.
-
Competitive Tender
WHAT Plan, manage and evaluate a competitive tender for your lease or management agreement— then support negotiations so tender outcomes carry through to the signed lease and any operator transition.
WHY A well-structured tender is the most reliable way to secure an at-market renewal
Park Space’s services are designed to help asset owners maximise the commercial potential of their parking portfolios. With my experience in strategic planning, tendering and feasibility analysis, solutions are tailored to reflect the nuanced needs of each client and asset.
“Collaboration and transparency are hallmarks of my consultancy. My aim is to utilise my industry knowledge to optimise your property’s performance. Let’s achieve better parking outcomes, together. ”